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About Our Company

CINCH Community Care Management was designed by home care agency owners for home care agency owners

Tim and Gina Murray are the co-founders and developers of CINCH CCM, Inc. They are the founders and former owners of Aware Senior Care, a highly-awarded home care agency in Cary, North Carolina. 

Gina and Tim Murray got their start in home care as proud members of the membership network The Senior's Choice in August 2014. They grew Aware Senior Care into a $5M+ business with 12 full-time staff and 165 caregivers before selling it in December 2020.

When their home care agency was chosen in 2016 to provide community care in an independent senior living community, they found that no technology existed to help them fulfill the community’s needs. They started development of CINCH CCM in 2018 to support the unique care model required to serve independent communities.


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Services

Our services provide you the knowledge and best practices to successfully staff and operate profitable home care in independent living communities.

Successful Community Care

Successful Community Care

Learn what it takes to run a successful community care business.

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Staffing Community Care

Staffing Community Care

Learn best practices for staffing a community care agency, both for new and existing communities.

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Client Scheduling

Client Scheduling

Learn about best practices in client scheduling to maximize caregiver utilization.

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Effective Orientation

Effective Orientation

Learn how to create an effective orientation for caregivers working in communities.

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Our Team

Gina Murray RN BSN

Gina Murray RN BSN

CEO and Co-Founder

Gina Murray is the co-founder and CEO of CINCH CCM (Community Care Management), Inc. She...

Tim Murray

Tim Murray

Co-Founder and President Cinch CCM, Inc.

Tim Murray is the co-founder and President of CINCH CCM, Inc. Working with Gina, Tim...

Micah Killgore

Micah Killgore

Product Manager and Customer Support

As the Product Manager and Customer Support, Micah Killgore is responsible for the overall management...

Scott Yuhnke

Scott Yuhnke

Lead Developer

Scott Yuhnke is the lead developer for CINCH CCM. Scott has been developing software for...

Blog

Our Blog Articles provide helpful tips and solutions to challenges we faced in every day community care.

What is Community Care?

What is Community Care?

Community care is a rapidly-growing segment of home care services. This service is found in independent senior communities, apartments and cluster homes (i.e., over-55 communities) where the residents are mostly healthy and have minimal need of assistance. It can help fill in the gaps between general services like housekeeping and.


What is Community Care?
Offer VERY short visits
Our CINCH story

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